HOUSTON, TX (April 19, 2022) – Mahindra Ag North America is taking its racing sponsorship to the dirt signing on as the primary sponsor of Chase Briscoe Racing for the summer dirt racing series, Chase’N Dirt. Briscoe will compete in a series of more than 25 races in five different classes of dirt racing including midget, sprint and late model in Mahindra paint schemes. The Chase’N Dirt tour begins this weekend, April 22nd – 23rd, at the Talladega Short Track with 410 Sprints. Mahindra also sponsors Stewart-Haas Racing and Briscoe in the No. 14 car in the NASCAR Cup Series.
Houston-based Mahindra Ag North America is part of Mahindra Group’s Automotive and Farm Sector, the No. 1 selling farm tractor company in the world, based on volumes across all company brands. Mahindra offers a range of tractor models from 20-125 horsepower, implements and the ROXOR side-by-side. Mahindra farm equipment is engineered to be easy to operate by first-time tractor or side-by-side owners and heavy duty to tackle the tough jobs of rural living, farming and ranching. Steel-framed Mahindra Tractors and side-by-sides are ideal for customers who demand performance, reliability and comfort at a great value.
“Mahindra dealers are independent, family-owned businesses located throughout the U.S. and Canada. The dirt tracks are in rural communities where our dealers and customers work and live. The Chase’N Dirt partnership is a great opportunity to be a part of these communities through local races,” said Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America.
“Chase has proven to be a great ambassador for the Mahindra brand both on and off the racetrack. He is an impressive person with strong values; we are pleased to partner with him in NASCAR and extend this support to dirt racing,” said Popli. “We sponsored Chase in the Chili Bowl at the beginning of the season. It is exciting to continue our support as he pursues his passion for dirt racing. We are fully invested in his racing career and admire the work ethic that drives him to take on this intense schedule of dirt racing alongside NASCAR Cup Series driving.”
“I’ve enjoyed representing Mahindra Tractors and its dealers. I have had the opportunity to drive tractors, meet many of the dealers at the racetrack and found the product and people to be tough and reliable. The first months of this partnership have been a great ride, we have shared values and expectations and had a lot of fun together shooting the commercials,” said Chase Briscoe. “I look forward to getting back to my roots, dirt-track racing makes me a better Cup Series driver. It forces you to adapt, run different lines to get the most out of your car and do it quickly. Mahindra’s support and confidence make the experience better.”
Briscoe is a third-generation racer whose career began on dirt tracks in and around Indiana, following in the footsteps of his father and grandfather. His first time behind the wheel of a racecar came in 2001 driving a quarter midget. He won his first heat race and then won the feature event later that evening. Briscoe moved on to mini sprints and, when he was 13, stepped into a 410 sprint car, in which he finished 10th in a 40-car field in his first race. He just completed his first year in the NASCAR Cup Series and the 27-year-old from Mitchell, Indiana, handily won the rookie-of-the-year title driving the No. 14 Ford Mustang for SHR.
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About Mahindra Ag North America
Mahindra Ag North America (MAgNA) is part of Mahindra Group’s Automotive and Farm Sector, the number one selling farm tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards, the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. Mahindra serves the agricultural and rural lifestyle customers in the U.S. and Canada by partnering with a network of independently owned dealerships. Houston, Texas, based, MAgNA is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994.
To learn more about Mahindra Ag North America, please visit mahindrausa.com.
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About Mahindra & Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
