From Indy Car
The 2026 NTT INDYCAR SERIES season was historic, record-breaking and game-changing for North America’s premier open-wheel racing series. From massive audience gains to soaring attendance, booming digital engagement and world-class competition, the series leaped forward into a new position of prominence and impact across the sporting landscape.
“This is an incredible new era for the NTT INDYCAR SERIES, defined by growth, energy and momentum,” Penske Entertainment President & CEO Mark Miles said. “Our partnership with FOX Sports has raised the bar for our sport, and in turn we’ve invested in new events and opportunities to accelerate our already immense progress. Alongside our teams and partners, our commitment to maintain and expand one of the fastest growth curves in all of sports is unmatched.”
A look at the season, by the facts and numbers:
Surging Viewership
The NTT INDYCAR SERIES reached an average audience of 1.68 million viewers on FOX across an 18-race schedule. This represents the largest average viewership in almost two decades, dating back to the 2008 season. In total, nine races saw an average audience of more than 1 million viewers, also the most since the 2008 season.
The historic Freedom 250 Grand Prix of Washington, D.C. provided particularly stellar viewership, reaching a peak audience of 3.5 million people. This was the highest tune-in for a non-Indy 500 race since 1995. With all coverage on FOX combined, the NTT INDYCAR SERIES made a record 23 appearances on broadcast television in 2026.
Rising Attendance
Race weekend attendance increased by approximately 20 percent, benchmarked by another grandstand sellout at the Indianapolis 500 presented by Gainbridge and a massive crowd of 215,000 people across the Freedom 250 Grand Prix race weekend.
Additional highlights included a record-breaking weekend at the Firestone Grand Prix of St. Petersburg and a record-tying weekend at the Acura Grand Prix of Long Beach. INDYCAR’s return to Phoenix Raceway resulted in doubled Saturday attendance for the promoter and additional buzz surrounding an action-packed motorsport weekend. The inaugural Java House Grand Prix of Arlington also declared a grandstand sellout on race morning, highlighting incredible interest in the new event powered by a joint venture between INDYCAR, the Dallas Cowboys and REV Entertainment.
Impressive Digital Gains
INDYCAR’s social channels reached new heights in 2026, led by notable milestones in engagement and video consumption. The 2026 Indianapolis 500 presented by Gainbridge delivered the most popular digital day in NTT INDYCAR SERIES history, with more than 1.5 million engagements. In addition, there were more than 250 million video views across social and digital channels, also a new record.
The INDYCAR App powered by NTT DATA delivered a record-breaking performance in 2026 with the highest-ever average race day users across the season and a nearly 20 percent increase in screen views compared to 2025. The immersive relationship with NTT also celebrated a monumental moment in May, as NTT, Inc., together with NTT DATA Group Corporation, announced continued sponsorship of the NTT INDYCAR SERIES.
INDYCAR’s YouTube channel saw significant growth for the 2026 season with a 58 percent increase in watch time, a 41 percent increase in view duration and a nearly 70 percent growth in livestream views.
The new, digital-first docuseries “ALL IN: INDYCAR” also expanded the sport’s dedicated shoulder programming and reached a new and younger audience. Produced by INDYCAR in tandem with FOX Sports and Tom Brady’s Shadow Lion, “ALL IN: INDYCAR” racked up more than 6 million views on YouTube, averaging almost 500,000 views an episode.
Merchandise Sales Soar
NTT INDYCAR SERIES merchandise flew off the shelves across the season, with a nearly 40 percent increase in race weekend sales. The series set a new non-Indy 500 sales record in Arlington, only to break it months later on the streets of Washington. New and expanded lines were unveiled with brands such as Homefield, True Brand, Flag & Anthem, Under Armour, Travis Matthew, Lululemon and more.
World-Class Competition
The NTT INDYCAR SERIES once again featured intense, high-speed drama and competition, powered by a global field of elite drivers. Chip Ganassi Racing’s Alex Palou, at just 29 years old, became the youngest five-time champion in INDYCAR SERIES history. Meyer Shank Racing w/Curb Agajanian’s Felix Rosenqvist earned his first Indy 500 victory in the closest finish in the race’s storied century-plus history.
Competition remained fierce throughout the 18-race schedule, with eight different drivers winning races and a record 20 drivers making at least one Firestone Fast Six qualifying appearance. In total, nine different race teams were represented on the podium in 2026.
IR-28 Unveiled
With momentum on its side, the NTT INDYCAR SERIES also showcased its commitment to the future with the unveiling of the IR-28 car that will be introduced for the start of the 2028 season. Lighter, faster and built to break track records, the IR-28 will encourage more wheel-to-wheel action through improved raceability, while its innovative and modern design will also engage a new generation of fans.
“The IR-28 unveil was a massive milestone for the sport, and it has been incredible to get so much positive feedback from both our drivers and our fans,” INDYCAR President J. Douglas Boles said. “To capitalize on our momentum, we need to be constantly innovating and look toward the future, and the IR-28 reflects our commitment to this mindset.”
The IR-28 also showcases the continued commitment of Chevy and Honda as INDYCAR’s Official Engine Manufacturers (OEM). The 2026 calendar year started with news that both partners had committed to new OEM agreements running multiple years, reflecting the upward trajectory of the sport and continued investments in its growth.
Stay tuned for more NTT INDYCAR SERIES updates as the sport turns the page on the 2026 season and prepares for an action-packed and highly anticipated 2027.
