The Business Of Racing

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Hendrick Motorsports and HP extend winning relationship through 2029

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From Hendrick Motorsports Hendrick Motorsports has extended its strategic relationship with HP Inc. through the 2029 NASCAR Cup Series season, with the agreement continuing HP’s primary sponsorship of driver William Byron and the No. 24 Chevrolet for two races annually.   The three-year renewal builds on a relationship that began in October 2022 and expanded to include … [Read more...] about Hendrick Motorsports and HP extend winning relationship through 2029

AJ Foyt Racing and Hendricks Holding Company Extend Historic Partnership with Multi-Year Agreement

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From AJ Foyt Racing AJ Foyt Racing announced today a multi-year agreement with Hendricks Holding Company, Inc., the Beloit, Wisconsin-based private investment firm whose portfolio includes ABC Supply Co., Inc., Hendricks Commercial Properties, Geronimo Hospitality Group, and other manufacturing, construction, and transportation companies.  The agreement extends a … [Read more...] about AJ Foyt Racing and Hendricks Holding Company Extend Historic Partnership with Multi-Year Agreement

Warhorse HSBK Racing Ducati Announces 2027 Rider Lineup Cameron Beaubier and 2026 MotoAmerica Supersport Champion Darryn Binder to Lead Team’s Superbike Campaign

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From Ducati Warhorse HSBK Racing Ducati has announced its rider lineup for the 2027 MotoAmerica Superbike Championship, with six-time MotoAmerica Superbike Champion Cameron Beaubier returning alongside 2026 MotoAmerica Supersport Champion Darryn Binder. The pairing brings together two accomplished riders with extensive experience at the highest levels of motorcycle road … [Read more...] about Warhorse HSBK Racing Ducati Announces 2027 Rider Lineup Cameron Beaubier and 2026 MotoAmerica Supersport Champion Darryn Binder to Lead Team’s Superbike Campaign

LEGACY MOTOR CLUB NAMES MICHAEL O’CONOR CHIEF REVENUE OFFICER

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From Legacy Motor Club LEGACY MOTOR CLUB has named Michael O’Conor as Chief Revenue Officer, bringing more than two decades of experience in sports partnership and business development to the organization. In his new role, O’Conor oversees LEGACY MOTOR CLUB’s sales and partnerships teams, helping drive revenue growth and expand the organization’s commercial … [Read more...] about LEGACY MOTOR CLUB NAMES MICHAEL O’CONOR CHIEF REVENUE OFFICER

BEN KELLEY AND FMF KTM FACTORY RACING TO RACE ON TOGETHER IN 2027

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From KTM, North America Defending Grand National Cross Country Series (GNCC) Champion Ben Kelley will continue with FMF KTM Factory Racing in 2027, with the pair agreeing to a contract extension as they target further success together into next season. Kelley raced to a second XC1 Open Pro Class title in 2025, standing atop the podium on five occasions in class while … [Read more...] about BEN KELLEY AND FMF KTM FACTORY RACING TO RACE ON TOGETHER IN 2027