The Business Of Racing

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Ally and NASCAR Legend Dale Earnhardt Jr. Announce New Partnership

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NASCAR Hall of Fame driver and NBC Sports analyst Dale Earnhardt Jr. and leading digital financial services company Ally announced today that the two have teamed up on a content partnership that will amplify the fan experience ahead of the second annual Ally 400 on June 26, 2022 at Nashville Superspeedway. Ally and Earnhardt’s collaboration will … [Read more...] about Ally and NASCAR Legend Dale Earnhardt Jr. Announce New Partnership

MAHINDRA ANNOUNCES PARTNERSHIP WITH CHASE BRISCOE RACING

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HOUSTON, TX (April 19, 2022) – Mahindra Ag North America is taking its racing sponsorship to the dirt signing on as the primary sponsor of Chase Briscoe Racing for the summer dirt racing series, Chase’N Dirt. Briscoe will compete in a series of more than 25 races in five different classes of dirt racing including midget, sprint and late model in Mahindra paint schemes. The … [Read more...] about MAHINDRA ANNOUNCES PARTNERSHIP WITH CHASE BRISCOE RACING

Motion Pro Is Now The Official Tire Pressure Gauge of the MotoAmerica Series

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MotoAmerica, North America’s premier motorcycle road racing series, is pleased to announce innovative tool manufacturer Motion Pro as an official partner of MotoAmerica and the Official Tire Pressure Gauge of the 2022 Auto Parts 4 Less MotoAmerica Championship. Motion Pro is now the Official Tire Gauge of the 2022 Auto Parts 4 Less MotoAmerica Championship. Motion Pro, … [Read more...] about Motion Pro Is Now The Official Tire Pressure Gauge of the MotoAmerica Series

Mechanix Wear Named Official Work Glove of Progressive AFT

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Progressive American Flat Track is proud to introduce Mechanix Wear, Inc. as the Official Work Glove of Progressive AFT for the 2022 season. Now ubiquitous across numerous fields, Mechanix Wear gloves were born in motorsport. Debuting at the 1991 Daytona 500 more than 30 years ago, the brand has since established itself a global leader for mechanics, … [Read more...] about Mechanix Wear Named Official Work Glove of Progressive AFT

ROKIT VENTURI RACING PARTNERS WITH HEALTH AND WELLNESS INNOVATOR CRAFT 1861

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Physical and Mental Wellbeing‍ Ahead of the 2022 Rome double-headed E-Prix, ROKiT Venturi Racing and Craft 1861, the all-natural CBD wellness innovator are delighted to announce a multi-year collaboration. As the team’s Official Wellness Partner, Craft 1861 will play a supporting role in both the physical and mental wellbeing of the team, carefully monitoring team … [Read more...] about ROKIT VENTURI RACING PARTNERS WITH HEALTH AND WELLNESS INNOVATOR CRAFT 1861