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The Business Of Racing

The Business Of Racing

RACING - The fastest business in the world.

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Editor

RILEY HERBST JOINS LEGACY MOTOR CLUB AS DRIVER OF THE NO. 84 TOYOTA CAMRY XSE FOR 2027 NASCAR CUP SERIES SEASON

September 4, 2026 by Editor

Courtesy Legacy Motor Club LEGACY MOTOR CLUB announced today that Riley Herbst will join the organization as the driver of the No. 84 Toyota Camry XSE for the 2027 NASCAR Cup Series season in a multi-year deal. Herbst brings his longtime partner Monster Energy with him, who will serve as a primary partner throughout the season. “I’m excited to join LEGACY MOTOR CLUB and … [Read more...] about RILEY HERBST JOINS LEGACY MOTOR CLUB AS DRIVER OF THE NO. 84 TOYOTA CAMRY XSE FOR 2027 NASCAR CUP SERIES SEASON

HARD ROCK® TAKES THE LEAD AS NEW TITLE PARTNER OF FORMULA 1 HARD ROCK MIAMI GRAND PRIX, UNITING TWO GLOBALLY RENOWNED BRANDS

September 4, 2026 by Editor

Words and image from Hard Rock International - FORMULA 1 HARD ROCK MIAMI GRAND PRIX MIAMI GARDENS, Fla., Sept. 1, 2026 /PRNewswire/ -- South Florida Motorsports (SFM) and Hard Rock International announced today a new multi-year naming rights agreement for the FORMULA 1 HARD ROCK MIAMI GRAND PRIX, uniting two globally-recognized brands. After becoming a Founding … [Read more...] about HARD ROCK® TAKES THE LEAD AS NEW TITLE PARTNER OF FORMULA 1 HARD ROCK MIAMI GRAND PRIX, UNITING TWO GLOBALLY RENOWNED BRANDS

Martin Davalos joins Monster Energy Yamaha Star Racing Management Team

September 4, 2026 by Editor

Words and image from Monster Energy Yamaha Star Racing Monster Energy Yamaha Star Racing is excited to announce the promotion of Wil Hahn to 450 Team Manager and the addition of Martin Davalos to their management team. Davalos will fill Hahn’s previous role as the 250 General Manager, joining 250 Team Manager Jensen Hendler. The changes to the management team are in effect … [Read more...] about Martin Davalos joins Monster Energy Yamaha Star Racing Management Team

Meyer Shank Racing Completes 2027 Driver Lineup with Mick Schumacher

September 4, 2026 by Editor

Words and images from Meyer Shank Racing Pataskala, Ohio (September 4, 2026) – Meyer Shank Racing (MSR) is excited to announce that Mick Schumacher will join the team's NTT INDYCAR SERIES program starting in  2027.Schumacher will drive the No. 66 MSR Honda alongside returning MSR driver Marcus Armstrong, who will enter his third season with the team behind the … [Read more...] about Meyer Shank Racing Completes 2027 Driver Lineup with Mick Schumacher

Circle B Diecast on board with two Niece Motorsports trucks for Kansas

September 3, 2026 by Editor

From Niece Motorsports Niece Motorsports welcomes a partnership extension with Circle B Diecast / Motorsports Auctions to serve as the primary sponsor for drivers Connor Hall and Landen Lewis in the upcoming NASCAR CRAFTSMAN Truck Series (NCTS) race at Kansas Speedway. Headquartered in Neosho, MO, Circle B Diecast is the largest independent racing collectibles distributor … [Read more...] about Circle B Diecast on board with two Niece Motorsports trucks for Kansas

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NEWS

JOSH PIERSON JOINS AJ FOYT RACING IN A MULTI-YEAR DEAL

October 28, 2026 By Editor

Freeway continues partnership with Daniel Suárez, welcomes Carson Hocevar as brand ambassador and expands into the NASCAR FedExFreight Truck Series

October 28, 2026 By Editor

Sammy Smith, Dawson Sutton Join TRICON for 2027 Season

October 28, 2026 By Editor

Ecosave Named Entitlement Partner of Dover Motor Speedway’s 2027 NASCAR Cup Series Race

October 23, 2026 By Editor

2026 MotoAmerica Superbike Champion Bobby Fong Joins BMW Motorrad Motorsport and OrangeCat Racing for 2027–2028

October 21, 2026 By Editor

Race For The Million Expands to Five Events in 2027, Names Racing America Exclusive Broadcast Partner

October 19, 2026 By Editor

Monster Energy® Pro Circuit Kawasaki Announces 2027 SMX World Championship Roster

October 19, 2026 By Editor

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