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The Business Of Racing

The Business Of Racing

RACING - The fastest business in the world.

  • US Motorsports
    • Drag Racing
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    • ANEC – American National Enduro Championship
    • ATV Racing
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    • NGPC – AMA Antional Grand Prix Championship
    • SMX – Supercross and Motocross
    • WMX
    • WORCS – World Off-Road Championship Series
  • NEWS
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NEWS

Hardee’s Renews Multi-Year Partnership with 23XI Racing as Primary Partner of Bubba Wallace and the No. 23 Team

October 9, 2026 by Editor

From 23XI Hardee’s, the iconic American quick-service restaurant brand, today announced the renewal of its multi-year partnership with 23XI Racing and Bubba Wallace’s No. 23 team. The renewed partnership builds on Hardee’s longstanding connection to NASCAR and its commitment to bringing memorable experiences to racing fans across the country. Through the renewal, Hardee’s … [Read more...] about Hardee’s Renews Multi-Year Partnership with 23XI Racing as Primary Partner of Bubba Wallace and the No. 23 Team

Pennzoil® and Speedway Motorsports Announce Long-Term Extension of Pennzoil 400 Entitlement at Las Vegas Motor Speedway Starting with 10th Anniversary

October 8, 2026 by Editor

From Las Vegas Motos Speedway Pennzoil and Speedway Motorsports today announced a long-term extension of the Pennzoil 400 Presented by Jiffy Lube NASCAR Cup Series (NCS) race entitlement at Las Vegas Motor Speedway (LVMS). The successful partnership, which began in 2018, will continue to headline the 1.5-mile speedway’s NASCAR race weekend each March. The 2027 Pennzoil 400 … [Read more...] about Pennzoil® and Speedway Motorsports Announce Long-Term Extension of Pennzoil 400 Entitlement at Las Vegas Motor Speedway Starting with 10th Anniversary

Justin Barcia Joins Suzuki and Pipes Motorsports Group for 2027

October 8, 2026 by Editor

From Pipes Motorsports Group Suzuki Motor USA and Pipes Motorsports Group are excited to announce that Justin Barcia will race the 2027 SuperMotocross season aboard the Suzuki RM-Z450. Known for his aggressive racing style and championship-caliber speed, Barcia brings veteran experience to the reigning 2026 Supercross Championship-winning team. A fan favorite throughout … [Read more...] about Justin Barcia Joins Suzuki and Pipes Motorsports Group for 2027

Hendrick Motorsports and HP extend winning relationship through 2029

October 8, 2026 by Editor

From Hendrick Motorsports Hendrick Motorsports has extended its strategic relationship with HP Inc. through the 2029 NASCAR Cup Series season, with the agreement continuing HP’s primary sponsorship of driver William Byron and the No. 24 Chevrolet for two races annually.   The three-year renewal builds on a relationship that began in October 2022 and expanded to include … [Read more...] about Hendrick Motorsports and HP extend winning relationship through 2029

AJ Foyt Racing and Hendricks Holding Company Extend Historic Partnership with Multi-Year Agreement

October 1, 2026 by Editor

From AJ Foyt Racing AJ Foyt Racing announced today a multi-year agreement with Hendricks Holding Company, Inc., the Beloit, Wisconsin-based private investment firm whose portfolio includes ABC Supply Co., Inc., Hendricks Commercial Properties, Geronimo Hospitality Group, and other manufacturing, construction, and transportation companies.  The agreement extends a … [Read more...] about AJ Foyt Racing and Hendricks Holding Company Extend Historic Partnership with Multi-Year Agreement

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NEWS

Race For The Million Expands to Five Events in 2027, Names Racing America Exclusive Broadcast Partner

October 19, 2026 By Editor

Monster Energy® Pro Circuit Kawasaki Announces 2027 SMX World Championship Roster

October 19, 2026 By Editor

Bennett Family of Companies to Serve as Multi-Race Primary Partner for Austin Hill and the No. 33 Chevrolet in 2027 NASCAR Cup Series

October 14, 2026 By Editor

RED BULL KTM FACTORY RACING SIGNS RYDER DIFRANCESCO AND DAXTON BENNICK

October 14, 2026 By Editor

Firstline Brands Names NASCAR Driver Rajah Caruth WavEnforcer Brand Ambassador

October 14, 2026 By Editor

FMF KTM Factory Racing Re-Sign Jason Tino in Multi-Year Agreement

October 13, 2026 By Editor

Speedway to Driveway: Texas Motor Speedway Announces Multi-Year Partnership with Chenevert’s Home Services

October 9, 2026 By Editor

Tags

ABC Supply Co AJ Foyt Racing Austin Hill AWM Fulfillment Ben Kelley Bennett Family of Companies Cameron Beaubier Chenevert’s Home Services Chevrolet Chip Ganassi Racing Cooper Webb Darryn Binder Daxton Bennick Firstline Brands FMF KTM Factory Racing Hardee's Hendricks Holding Company Homes For Our Troops (HFOT) HP Husqvarna iHeartRadio Indy Car Jason Tino Justin Barcia Justin Hill KTM Legacy Motor Club Mayla Herrick Michael O'Connor Monster Energy AMA Supercross Championship Monster Energy® Pro Circuit Kawasaki Nate Thrasher Progressive Pro Motocross Championship Race for the Millions Rajah Caruth RJ Hampshire Ryder DiFrancesco SLR Honda SMX Team Tedder Texas Motor Speedway Troy Lee Designs Red Bull Ducati Factory Racing Warhorse HSBK Racing Ducati William Byron

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